You are struggling to put together a business strategy for your service business. You’re new to strategic planning, or simply unsure about the seemingly erratic nature of the current market. You don’t get that there is a connection between your marketing writing and putting together a business strategy. They seem like two entirely different activities and you can’t connect the two. Let’s look at some ways that putting these two together are connected.1. Unless you’re clear on your strategy, your writing cannot contribute to accomplishing it.In order to write clearly and cogently about your business, you must have established strategies that you intend to pursue. Those are reflected in your business writing. Until your strategies are clear, your writing will not be clear. Without clarity, your writing will not be compelling and attractive to your target market. Your market will not be drawn to written descriptions of your business. Your writing will feel “unfinished” and not especially convincing. It will not grab and hold the attention of your target market.2. Doing your marketing writing helps to clarify your strategy.If you’re taking your writing projects seriously and devoting time to them, you’ll find that many details of your strategic plan come into sharper focus during the writing effort. Things such as selection of words and phrases, explaining concepts, and laying out your working processes force you to select and refine specific strategic activities. Even if you start out with a fully fleshed out strategic plan, the process of writing will evolve that plan. As you write, you must choose. Some aspects of your plan become glaringly wrong. As you write you get new – and better – ideas about your plan.3. Your strategy is the structure that supports your writing.When you start your writing project, you have at least a rudimentary plan in place. You use that as the “skeleton” for your writing. Your aim is to accomplish that plan, and your writing clearly demonstrates all the aspects of that plan. You’re aiming for a specific target market, selling specific services, with specific objectives in mind. This information is the foundation for all your marketing writing. In order to accomplish those ends, your writing positions your business to serve that market with those services to attain those objectives.4. Marketing writing “codifies” and records your strategy.Doing your marketing writing will inevitably structure and solidify your strategic activities. As you write, you will discover better ways, and that will alter your approach. Using your writing to explain your business to your target market ends us changing your own viewpoint of your business. As you write, some of your strategic ideas will start to seem “silly” or not workable. Your strategy changes through the process of marketing writing.5. Without marketing writing, your strategy is unlikely to ever be fully executed.Your marketing writing is what actually executes your strategic plan so that your target market can read, understand and appreciate what your business is all about. If you never do the process of marketing writing, your plan never bridges the gap from a document on your shelf to something that your market knows about. Without writing, there is no way for you to market or advertise. Even Internet ads must be written. Writing is the tool you use to “translate” your plan into service offerings aimed at your specific target market.Your business strategy and marketing writing are intimately connected. Each mutually requires the other. Neither can be fully executed without the other. Use your marketing writing to demonstrate your strategic plan and your plan to support your marketing writing.
Social media marketing and Facebook marketing in particular has literally replaced blogs that business owners have traditionally relied on to promote their businesses. It is not surprising that every business, both small and large, now strive a strong presence on Facebook to take advantage of it’s over a billion registered users. Facebook has indeed become a major business promotion platform because of its many social media tools that you too can effectively make use of for business success.There are certainly several strategies that you can employ to effectively advertise or market on Facebook. However, not all available strategies can be of benefit to your advertising campaign. A suitable Facebook business strategy for success depends on your type of business, size and amount of budget you are prepared to incur to advertise your business. Below are just some of the most popular and effective Facebook business strategies for success.Off-Line EngagementYou do not need to restrict your Facebook advertising to Facebook users. Off-line engagement through event postings can create a viral wave about your business so long as you make use of such postings correctly. The secret lies in creating irresistible events that anyone cannot resist. You need to do this by crafting enticing headline, proper description and sending out irresistible invitations.Virtual KeepsakesThis is a very effective strategy you cannot afford to ignore especially during and after an event. You need to take photos during events, photos that you eventually post on your Facebook business fan page. You can easily create a post-event buzz by inviting those who attended your event to tag themselves. The strategy has a long-term in effect as it keeps your fans coming back to your fan page to not only see their images but also to engage with your business.Facebook Discussion ForumsThis strategy is effective when you do not have a support forum on your traditional website. You can easily drive visitors from your traditional website to your Facebook fan page from where they can access necessary support. Managing the forum (under Discussion) is very important because you need to check new issues on a regular basis so as to give solutions where necessary.Ad PromotionCreating your business ad is a very effective Facebook business strategy for success. That should however not be the end of your advertising. You need to go a step further to promote your ad to a specific segment of Facebook users to enhance your success. You indeed have the opportunity to target Facebook users according to their age, location and interest among other demographics.Photo/Video CollectionMany business owners advertising on Facebook have traditionally relied in posts and events to engage their Facebook page fans. Being creative can be a very effective strategy in promoting your business. One way to do this is to engage your fans in various activities. For instance, you can create a contest where your fans take photos/videos with your brand at special locations and ask them to upload the same to your Facebook fan page or to such other sites as YouTube. The positive effect such a contest can have on your advertising efforts can simply be rewarding.As earlier indicated, there is simply no uniform Facebook business strategy for success that suits all businesses. You need to analyze your business with the aim of ascertaining what effective strategy to employ. Strategies available are not limited to those indicated above. There are certainly many others. The good thing with these strategies is that you do not need to spend a fortune to employ; you can indeed employ most of them at no cost.